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優化內容以符合長尾關鍵字有助於改善使用者體驗，使用者能夠更快速地找到他們所需的資訊，從而增加停留時間，減少跳出率，提高搜尋引擎排名

雖然單個長尾關鍵字的搜尋量可能較低，但考慮到關鍵字的多樣性，加在一起的流量是相當可觀的，這些關鍵字可能不是主要的流量來源，但它們共同為你的網站帶來穩定的流量

因此懂得運用長尾關鍵字進行廣告投放，一方面能夠獲得更精準的受眾、提高轉換率，另一方面還可以為你的省下一筆廣告成本！

長尾關鍵字的搜索量雖然較低，但當你擁有多個長尾關鍵字時，這些關鍵字的總和流量可能會超過短尾關鍵字，因此利用長尾關鍵字可以為你的網站帶來更多的流量。

但我不建議你特別針對長尾字去撰寫長篇內容，因為這樣投資報酬率太低了。

關鍵詞拓展的真正用意是找出具有高度轉化率的長尾關鍵詞。雖然一般來說，這些關鍵詞都是需要進行仔細的篩選對比的，但是有很多工具卻發揮了非常強大的作用。比如：百度關鍵詞工具、百度關鍵詞指數分析、通過alexa進行競爭對手流量分析。然後通過這些關鍵詞排名實現的成本來進行確定關鍵詞，以達到一個較好的轉化效果。

相對於短尾關鍵字，長尾關鍵字的競爭程度通常較低，這意味著你更有可能在長尾關鍵字上獲得較高的排名，透過關鍵字的優化，你可以較輕鬆地在搜尋引擎結果中脫穎而出，吸引有意向的使用者

首先，所謂的長尾關鍵字其實不一定能用長短作為判斷依據，其最主要的概念指的是相較於核心、短尾關鍵字搜索量與競爭程度都比較低的關鍵字，通常是由數個單詞組成或是一個問句，雖然搜尋量少，但具有使用者強烈的搜尋意圖。

降低搜尋競爭度：長尾關鍵字通常具有較低的搜量，相對的競爭也較少，因此使用長尾關鍵字的頁面會較容易出現在搜尋引擎中靠前的排名。

優點：長尾關鍵字能夠準確吸引到有明確需求的特定使用者，可能是對產品或服務有明確需求，而這些訪客通常都具有高機率成立訂單的機會。

長尾關鍵字的搜索量通常低於短尾關鍵字，因為它們更具體。雖然這些關鍵字在引入有機流量方面似乎不會為您帶來那麼多，但事實恰恰相反。

長尾關鍵字應該自然地融入你的內容中，而不是過度堆疊，創建有價值、有意義且易於閱讀的內容，並在其中合理地使用長尾關鍵字，過度使用關鍵字可能對使用者體驗和搜尋引擎排名造成負面影響

如果你是一個新創品牌，有一個較為新穎的服務或產品，那資訊型關鍵字很可能就會是你教育市場的途徑，例如你發明了一個幫助睡眠的產品，那「睡眠品質不好」這個字的背後就是你的目標受眾。

接著讓我們從一些網站關鍵字來當作長尾關鍵字例子，你就會更清楚概念了。 長尾關鍵字